The media plays a crucial role in managing crises across various fields and levels. It can objectively respond to crises by considering all aspects, aiming to find solutions that lead to resolving the crisis as quickly as possible. However, through certain practices, the media can also escalate tensions among the parties involved, worsening the crisis and intensifying the issues. This highlights the difference between media that resolves crises and media that exacerbates them.

At the British Academy For Training And Development, media monitoring is emphasized as a key tool in this process. It involves collecting data, analyzing content across print, broadcast, and online media, and presenting results. Besides serving as a regulatory tool, media monitoring offers significant benefits to the electoral process, allowing the evaluation of election integrity through media freedom and the expression of voters and candidates. Despite its importance, media monitoring is not yet a routine practice.

Who Should Attend?

• Workers in information, monitoring and communication departments in ministries and institutions.
• Workers in the field of research, studies and media institutions.
• Those working in the field of social campaigns and shaping public opinion.
• Those concerned with reports analyzing media content and shaping public opinion.
• Anyone who finds himself in need of this course and wants to develop his skills and experience.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Identify the concept of monitoring, its importance, and the mechanism for supporting decision-makers through it.
• Apply monitoring steps, analyze content, and extract indicators and results.
• Knowing the psychological characteristics and intellectual connotations in media messages.
• Reviewing the latest theories and sciences in monitoring and analysis methods.
• Understanding the most important successful models in monitoring and analyzing media content.
• Practical applications for electronic, press and television media monitoring.

• Introduction to the media
• Media outlets and methods
• The concept of media monitoring through social sites and its importance
• Using modern media monitoring
• Types of television and electronic monitoring
• A mechanism to support decision-makers through media monitoring from social sites
• Monitoring mechanisms, methods, uses, and media content analysis
• Steps for media monitoring
• Steps for content analysis
• Extracting indicators and results
• Designing content analysis forms in new media and social media networks
• Emotional appeals
• Logical appeals
• Intimidation appeals
• Factors affecting emotional tension
• Characteristics and recipes of content analysis
• Psychological characteristics in media messages
• Intellectual connotations in media messages
• The latest theories and sciences in monitoring and analysis methods
• The most important effective models for monitoring and analyzing media content
• Electronic monitoring
• Press monitoring
• Television monitoring